The History

In 2015, a group of courageous Fresh Riders, backed up by AMC and CPMA, conquered the trek from Toronto to Montreal, logging in an outstanding 700k bike ride under their belts. They brought fruits, vegetables and beloved mascot Freggie to meet with children in a kindergarten after-school program about the importance of eating their colours. The message was extremely well received, kids ate huge amounts of fruit and veggies with unprecedented glee!

A recent study published by the Canadian Journal of Dietetic Practice and Research revealed that 7 out of 10 children consumed less than the 5 servings of fruits and vegetables recommended by Canada’s Food Guide. For the sake of our country’s health that number has to change! CPMA’s nationwide ‘half your plate’ logo is an easy way to show Canadian’s how much produce you should be consuming.